Wednesday, November 17, 2010

Best Buy Digital Magazine

Today I read an interesting post by Barry Judge, "We should launch a ipad style magazine with editorial content focused on the connected world. New avenue for Best Buy On as well?"

I thought it was an amazing idea, and I think 140 characters to be too limiting for my honest response so I will post it here.

The idea is great, but to expand on it iPad's and other tablets are going to have a small penetration this year, sure there could be anywhere from 13-30 million sold over the next 12 months, but I think that we should expand the idea to cover all iOS and Android platform devices. This would give Best Buy a huge number of devices that will support our effort.

Beyond that I think that it would provide a great opportunity to educate our customers around the connected world by writing how to guides with links to videos, pointing out new and emerging technologies, and also a platform for explaining some of the value propositions of our brand that will help customers use technology to improve their lives.

As Timothy Young asked about the @Gamer magazine, which brings me to my next point. We have various printed materials all around the store, ranging from @Gamer which is an amazing gaming magazine to First Glimpse to the department guides (Digital Imaging Gaming, Movies, and Home Theater). These are all things that could be rolled into the same magazine or better yet maintained as separate entities that have the ability to link to one another - or at least make mention of the other pieces that are out there.

1 comment:

  1. Agree with your point on connecting our different properties that together could add up to more than they are by themselves.